Cyber Monday is another big shopping season in the latter half of the year. Occurring right after Thanksgiving and Black Friday, Cyber Monday is quickly-rising shopping season as the retail is quickly becoming online-focused. According to one report, the revenue during Cyber Monday actually exceeded that of Black Friday, thanks to social media. As the period spanning between Black Friday and Cyber Monday is now known as “Cyber Week,” e-commerce brands to take a good look at this period.                                                                                                                                                                        

What is Cyber Monday?

Cyber Monday refers to the Monday after Thanksgiving. It started as marketers started to promote deals online as consumers came back from Thanksgiving break the week prior. Thanks for providing precise and vast information about discounts to consumers through social media sites like Facebook, it helped people spending more time online shopping.                                                                                                                                                                 

Which industries should take note?

Consumers tend to look at products that they missed during Black Friday or e-commerce sites where they can buy multiple products at once. That means clothing brands and stores that sell general merchandise should take a close look during Cyber Monday.                                                                                                                                                                                                                          

Design Tips

Try to design videos that fit well with social media platforms such as Facebook and Instagram. Also, try to make in Square or Vertical. If you are designing in Vertical, include Call to Action items like “Swipe Up” animations to lead customers to purchase the product. Also, using Instagram’s Shopping Tags would be helpful especially for clothing brands or general merchandise stores.                                                                                                                                                                                                                              

Also, use neon sign effects, which go well with the term “Cyber Monday”. Also, add shiny text motion effects to emphasize your message. Also, try to emphasize the discount rate, which is usually higher than that of Black Friday.                                                                                                                                                                                                                                                                          

Color Codes

These colors should work well with Cyber Monday:

Sample Video Designs

These examples are made using Shakr’s internal video designs. Use these as a reference to making video designs that fit Cyber Monday!

This post is also available in: 한국어 (Korean)