As Shakr customers have various designs that are being uploaded every day to choose from, they put a lot of thoughts into which design fits best for their business type and purpose.

This means that when making a video design, assets such as images, videos, and even texts in the demo video should reflect the business you want to target.

Which brands can you use?
You can design logos and styles of an imaginary brand and apply to the demo video.

The video above features a brand that Shakr has imagined. Splendid Airlines was designed for customers who may be interested in travel, and designed with travel video ads in mind. If you want to make a brand centered around travel, please refer to our last blog post named, “Framework #3: Summer”!

When designing Splendid Airline’s video designs, we used motion icons in the shape of an airplane to be more on point with the theme of travel. Also, we used a circular font for the lively feel and added images of the city that is being displayed as text to invoke the travel vibe. Including brand logos, site, and CTA messages into the demo video will help your design stand out to our customers, and also help the customers make effective video ads.

If you want to make video designs for other business sectors such as e-commerce, direct-to-consumer services, dining, and realty and understand each‘s characteristics, please check out Shakr Guidelines.

The first step towards targeting the exact business sector and making tailored video designs is to avoid vague design or text. Thus, from now on, we are going to reject any video designs that include messages like, “Easy and quick video creation, Shakr”, and use Shakr brand. We highly recommend all designers to make their own brand and storytelling to make your video designs more special.

Sample brands and logo site If you don’t have any logo ready in particular yet, why don’t you make your own logo to use in your designs? If you are having any difficulties in making your designs, please refer to services for logo production such as Hatchful and Wix Logo Maker. You should also use a transparent PNG file as a logo asset.

  

This post is also available in: 한국어 (Korean)