Vertical video is one of the most effective ways for various businesses to market themselves on mobile space. Thus, it makes sense for various businesses to make more effective vertical ads by adding new design elements that increase their effectiveness.

Today, we are going to share with you a few tips on how to make more effective vertical video ads, starting with Single Scene Videos!

Why Single Scene Videos?

A vertical video usually has several scenes making up to a video of 10 to 15 seconds. This means one 10~15 second video has to include everything from intro to Call To Action messages. But, having all of these elements in a short moment can make viewers feel uncomfortable.

Usually, viewers would just tap over to the next video or would concentrate to watch the video, depending on how interested they are. After some time, viewers start to think that having a different scene not as part of the whole video, but a disruption in the flow. Or, too many, too fast-paced scene changes would confuse the viewers to thinking, “Why did the new video come up, even before the previous video ended?” These kinds of confusions do not help to achieve the goals in ad campaigns, making viewers stop viewing the videos in the middle.

Single Scene Video can easily solve these problems.

What are Single Scene Videos?

Single Scene Videos have one video consisting of just one scene. It can be one video with a single scene, or multiple videos with a single scene each, making into multiple scenes. For example, instead of one video that contains three scenes, now there are three videos consisted of three scenes with Intro, Product, and Call to Action in each.

• One Video with Single Scene

• Multiple Videos with Single Scene on each

Characteristics of Single Scene Videos

• You can convey the exact message you want to say.
• Viewers can concentrate better on the contents.
• Viewers can feel comfortable as there are no scene changes as the progress bar moves along the timeline.
• You can make add 2~3 Single Scene Videos to make up a connected Instagram Stories narrative.

Design Tips

• Start with splendid motion effects that draw attention. Having a strong first impression is important to hook viewers.
• Try to use multiple images on a scene to tell a bigger picture. Having about 2~3 images per scene is recommended.
• Keep “Swipe Up” text animated to reduce dullness in the overall scene. It also serves to have users lead to action.
• If your text is long, try to divide up across scenes.
• Try to have graphic balance by combining typography and other design elements.

This post is also available in: 한국어 (Korean)