Your video designs empower businesses to create effective video ads for their social media campaigns. Today we will be sharing ‘Creative Best Practices’ from Facebook’s Creative Shop to help you create designs with higher conversion.

Branding

It is very important to be clear in everything you’re putting into your video: the brand and the key message you’re trying to share. To do that, we recommend showcasing your brand early and often.

Sound

Design for sound off but delight with sound on. Most mobile users view the video muted so it is important to clearly state your message without sound. But with sound, the video effectiveness will eventually increase with the rhythm. So go ahead and playing around with music to excite the viewers!

Attention

Every frame is an opportunity to grab a viewer’s attention. Start with your most captivating moments by putting your hero front & center.

Time

The balance between your message and time is very important. Make your videos as short as they can be and as long as they need to be. Shorter is better. Facebook recommends under 15 seconds for Feed and 10 seconds for Stories.

Framing

98% of the time, people use their phone vertically. This means it’s time for advertisers to target vertical users! Create a mobile optimized videos (1:1, 4:5, and 9:16) to target these groups!

This post is also available in: 한국어 (Korean)