Hello! This is Sangwon from the Video Creation Technology team.With the re-launch of Shakr Designer Program back in November 2018, we unveiled ShakrReady v2 plugin. While we were concerned about the overall transition in terms of how the new plugin would transition into designers’ workflow, many of you willingly took it as your new tools when making Shakr video designs. In fact, about 99.7% of video designs submitted in the last three months went through ShakrReady v2.While we have suspended …
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Vertical video is one of the most effective ways for various businesses to market themselves on mobile space. Thus, it makes sense for various businesses to make more effective vertical ads by adding new design elements that increase their effectiveness.Today, we are going to share with you a few tips on how to make more effective vertical video ads, starting with Single Scene Videos! Why Single Scene Videos? A vertical video usually has several scenes making up to a video …
Welcome to our first episode of Creative Research, where we provide tips for struggling members in Shakr Designer Program by analyzing existing ads on Facebook and Instagram. First market in the series is travel. Creative Focus Three big branches in terms of travel ads are as follow: Discount promotions, services, and encouraging direct participation. 1.Discount Promotions Philipine Airlines The most amount of ads in terms of travel was for discount promotions. It may for specific seasons and destinations. A …
Your video designs empower businesses to create effective video ads for their social media campaigns. Today we will be sharing ‘Creative Best Practices’ from Facebook’s Creative Shop to help you create designs with higher conversion. Branding It is very important to be clear in everything you’re putting into your video: the brand and the key message you’re trying to share. To do that, we recommend showcasing your brand early and often. Sunglass Hut Sound Design for sound off but delight …
Easter is not only known as an important Christian anniversary but also as an international event. Easter is being celebrated in various ways which can also reflect their cultural heritage. For businesses, Easter is a period to effectively attract new customers and even lead them to a higher conversion rate.If you are planning to create a new video design, how about a promotional design for the upcoming Easter? Here are some design ideas that you could include in your designs.🙌 …
New products and service informations on different businesses, are being introduced through social media such as Facebook and Instagram. As online video marketing’s importance grows, many businesses visit Shakr to create videos for online promotion. a graph of real customers who are benefiting with the Shakr solution. (March 2019) Although agencies and e-commerce take up the biggest part in our customer pool, Shakr is being used in various categories as well. For those who are not familiar with these …
Today we will be sharing an interview with one of the designers, in the Shakr Designer Program, to help you increase revenue with your upcoming video creatives. Juliet_ua took the insights/frameworks we shared with the Shakr Designer Program and merged them into her video creatives — which ended up helping various businesses succeed in getting higher conversion rates. If you’re interested in Juliet_ua’s story on how she went from framework to revenue, go ahead and read the interview below to …
In the last Shakr Tips, we talked about making video designs that fit seasonal themes, such as Valentine’s Day. Today in Shakr Tips, I would like to talk about another shopping season that is coming up soon — Ramadan. What is Ramadan? Ramadan is the ninth month in the Islamic calendar. During the month of Ramadan, Muslims won’t eat or drink between dawn and sunset. This is called fasting. At the end of the fast – when …
Did you know that videos with precise theme and purpose are much more effective in ads? However, many designers find it difficult to zero in, on theme and purposes when designing a video. The first Shakr Tip is for all of those that want to create seasonal videos!
Hello! I am Nayoung🎀, Shakr Staff Designer and Designer Program Manager. Today, I would like to introduce you to the new Shakr Designer Program! ShakrReady V2: Now more convenient! If you are a member of Designers Program, you may remember After Effects Shakr Plugin, the only way for users to make awesome videos without using After Effects, a process we call “ShakrReady”. Now, we are introducing ShakrReady V2, a new and more convenient way to make your …