Black Friday, the most important shopping event of the second half of the year, is coming. Black Friday refers to the day after Thanksgiving in the United States, and retailers announce massive discounts for this day. This makes Black Friday the biggest shopping season for the year in the United States. But now, it is also a popular shopping season in Europe and Asia, sporting massive events.
Today, we would like to introduce Black Friday to you, and how to make an optimized design for the event.
What is Black Friday?
Where the term “Black Friday” came from is debatable. However, the most probable theory states that people’s shopping rate increased on the next day of Thanksgiving, which falls on the fourth Friday of November, thus making black on retailers’ ledgers. While Black Friday used to be offline retailer events, now online Black Fridays are also very active, making it the biggest shopping season of the year.
Which businesses should be aware of it?
Consumers tend to buy expensive products during Black Friday. Televisions and refrigerators would be good examples. Thus, businesses that sell appliances or plane flights should take a look at where consumers are targeting during this period.
Design Tips
Following the name, using the color black is recommended. Given that Black Friday events tend to have high discount rates on limited periods, it is also recommended to emphasize the discount rate and the event periods. Also, using red bold text would give a contrast to the black background, and having icons that represent the business you want to promote or icons of shopping carts is also recommended.
Tone and Manner
Here are the colors that work well with Black Friday:
Video Design examples
This example is made using Shakr’s internal video designs. Use these as a reference to making video designs that fit Black Friday!
This post is also available in: 한국어 (Korean)
